I have developed a stakeholder communication template as I have found that one of the best things to do when starting a project is to try and identify all of the project stakeholders. The stakeholder communication template works by plotting all the project stakeholders on a graph by their power and interest of the project. Once everyone has been plotted on the stakeholder communication template graph they will be in one of four boxes. Depending on which boxes they fall into will then shape the type and frequency of the communication they require about the project.
The Four Groups of Stakeholders
High Power and Interested People
These are the people you must fully engage with and make the greatest efforts to satisfy. For example have face to face communication with these people at least once a week.
High Power and Less Interested People
You must put enough work in with these people to keep them satisfied, but not so much that they become bored with your message. For Example a good way to do this is by sending them monthly reports.
Low Power and Interested People
Try to keep these people adequately informed and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail of your project. Examples on how to keep this group happy is to provide them with constant updates via weekly reports and minutes from meetings.
Low Power and Less Interested People
Monitor these people, but do not bore them with excessive communication. One really good way is to send them monthly project newsletters
Click the link below to download the spreadsheet and feel free to leave a comment if you have found it useful or have any suggestions on how it could be improved.
Alternatively you can use the email contact at the top right of this page or send me a tweet with any comments.